
Lifemarque Limited ("We") are committed to protecting and respecting your privacy. This policy (together with our terms and conditions and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
1. Information We May Collect From You
We may collect and process the following data about you:
1.1 information that you provide by filling in forms on our websites www.shop.littlelife.co.uk, www.lifemarque.co.uk, www.lifesystems.co.uk, www.lifeventure.co.uk, and/or www.littlelife.co.uk (our "Sites"). This includes information provided when you subscribe to a service, register to receive brochures, or participate in contests, sweepstakes and/or promotions. This information may include your name, shipping/billing address, telephone number, email address and credit card information;
1.2 details of your visits to our Sites including, but not limited to, traffic data, location data, and other communication data, and the resources that you access; and
1.3 details of transactions you carry out through our Sites and of the fulfilment of orders.
We may also ask you for information when you report a problem with our Sites.
If you contact us, we may keep a record of that correspondence.
2. IP Addresses and Cookies
We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
For the same reason, we may obtain information about your general internet and specific Site usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our Sites and to deliver a better and more personalised service.
By continuing to use our Sites, you agree to our use of cookies. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, some of the cookies we use are essential for the Sites to operate, and if you select this setting you may be unable to access certain parts of our Sites. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to any of our Sites.
3. Where We Store Your Personal Data
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Sites; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
4. Uses Made Of The Information
We use information held about you in the following ways:
4.1 to ensure that content from our Sites is presented in the most effective manner for you and for your computer;
4.2 to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented for us to contact you for such purposes;
4.3 to notify you about changes to our service; and
4.4 to carry out our obligations arising from any contracts entered into between you and us.
Provided you have given your consent, we may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by email, post or telephone. If you do not want us to use your data in this way, please tick the relevant box on [the order form] from which we collect your data.
5. Disclosure Of Your Information
We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We may share your personal information with carefully selected third party service providers, vendors, business partners and other organizations who provide support services to us (such as a printer, mailing house, web host, order fulfilment, shipping, customer service, data management and promotional services) or that help us market our products and services. We provide these companies with the information needed for them to perform their functions.
We may also disclose your personal information to third parties:
5.1 in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
5.2 if Lifemarque Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers and web site users will be one of the transferred assets; and
5.3 if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions of sale and other agreements; or to protect the rights, property, or safety of Lifemarque Limited, our customers, or others.
We may transfer information about you to our online payment partner, PayPal, in order to receive payments from you which have resulted from contracts made between us and you. A copy of Paypal's privacy policy can be found at www.paypal.com
6. Your Rights
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking or not checking (as the case may be) certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at customer.services@lifemarque.co.uk.
Our Sites may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
All information and materials relating to "Practical Courses for Surviving Adventure" (the "Adventure Course Materials") are provided on behalf of Prometheus Medical Limited (a company registered in England and Wales with registered offices at The Old Rectory, Hope under Dinmore, Herefordshire, HR6 0PW) ("Prometheus"). If you submit information in relation to the Adventure Course Materials, please note that Prometheus has its own privacy policy and that we do not accept any responsibility or liability for such policy or the information you submit. Please check their privacy policy before you submit any personal data in relation to the Adventure Course Materials.
7. Access To Information
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.
8. Changes To Our Privacy Policy
We may revise this policy at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we made.
9. Data controller
The data controller responsible in respect of the information collected on this website is Lifemarque Ltd of Units 1 & 8 Bacchus House,CallevaPark, Aldermaston, Berkshire, RG7 8EN. Our ICO (Data Protection) Registration number is Z2479976.
10. Contact
Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to customer.services@lifemarque.co.uk.
Thank you for visiting our Sites.

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